Dickies are delighted to announce their new BSB agreement with MSV, which will see them invest further with the ever-popular leading motorcycle championship. With their previous BSB team associations and workwear provider partnership, Dickies has already crafted a strong identity with the series.
The Dickies 2016 British Supersport Championship will be named as such after a new title sponsorship deal was agreed with series rights-holder and organiser MotorSport Vision. The new partnership will make the Dickies brand even more prominent throughout the 2016 BSB series. Currently our famous brand supplies the ‘Dickies Orange Army’ overalls for the track marshals, as well as providing race meeting attire to the doctors, paramedics, timekeepers and media.
Check out the video below for a race briefing for the Dickies Orange Army:
Our Sales & Marketing Director, Maurice Morton, provided this statement for the official Press Release; “We have been involved with the MCE British Superbike Championship since 2013, so we are thrilled to continue our series support as the new title sponsor of the British Supersport Championship, which offers a fantastic platform for the sport’s future stars to launch their careers.
Dickies will also remain involved with the popular UK Worker of the Year competition, which will again be open for entries later this year to everyone and anyone who works in the UK. The 2016 competition will again have ASDA alongside Dickies as the associate sponsor and the prizes promise to be even better than those landed last year, which included holiday vouchers, a Kawasaki unique livery motorbike, a year’s free shopping at ASDA & many other smaller value prizes.
MCE British Superbike Championship Series Director, Stuart Higgs, said: “I’m delighted to welcome Dickies as a new series and championship partner and we look forward to a long and prosperous relationship. With their association with BSB over the past few years they have already created a very strong identity with the series and I’m sure that this new partnership will raise this even further.”
The website for the MCE British Superbike Championship is kept up to date throughout the year, including new stories, rider information & updates on standings.