What do you think of when you think of Dickies?
A traditional American work wear brand? Toughness and pride of the hard workers among us? Perhaps the hobby gardener or garage tinkerer?
The brand, Williamson-Dickie was born in the small town of Bryan Texas in 1922 and moved into European and Middle Eastern markets throughout the later part of the 20th century. Successfully landing in the UK as Dickies in the 1980s after purchasing a manufacturing company with around 100 years of history in the UK.
Although our offering to the UK market was affordable and durable workwear, growth in the 1990s saw Dickies move towards the trend-setter and skate boarding communities in the US. Dickies as a trend spread from the US to Europe and put Dickies as not only a workwear choice, but as a practical fashion option. Today this is active in our Dickies Life arm of the brand in Europe.
Today, Dickies is the largest independent workwear manufacturer in the world. Keeping comfort, performance and durability at the forefront of design, the future for Dickies is designed to be tough, hard-wearing and fit for purpose.
Summer 2016 Collection
Over the years, Dickies has been proud to adapt to meet the current work wear and fashion markets and this Summer; after recognising the growing demand for lifestyle and motorcycle clothing, Dickies Motorcycle Outfitters are releasing their men’s collection. It’s classically up to date, fit for purpose and the natural choice for motorcycle enthusiasts. It offers not only a lifestyle range, but also a technical range.
Offering on bike and off bike wear, the brand has been developed by motorcycle enthusiast Alan Greig, in collaboration with Dickies. The lifestyle range is practical and stylish, whilst the technical range encompasses garment engineering that keeps durability and versatility in mind with every item across the range. DuPont™ Kevlar® has been used to enhance the quality of the denims available within the technical range. The same protective durable material has been used in the linings of the technical range.
Life On The road
The OW-WAX JACKET not only looks great with its check cotton internal lining and canvass cross stitch detail, it’s practical. The internal multi-functional pockets are ideal whilst on the road and the 100% waxed cotton shell is perfect for shower proof protection.
The HHC-CANVAS VEST is an authentic Dickies style, with useful pockets and is 100% cotton canvas. With pockets to hold Forcefield CE Body Armour, it’s the safe choice. Body armour can be fitted on the back, shoulders and elbows.
Why Dickies Motorcycle Outfitters?
Dickies Motorcycle Outfitters have been proactive in their designs, to ensure newly proposed safety regulations for 2018 are met.
The man behind this new line, Alan Grieg, thinks we’re in an era now where it’s cool to be Steve McQueen again. What do you think (let us know in the comments)?